Monday, 23 November 2015

GOOGLE CONTROLS ELECTIONS, THINKING...



Graham Vanbergen at True Publica writes:

Robert Epstein reported for Politico a couple of months ago results of a study that truly shocked many.
Research I have been directing in recent years suggests that Google, Inc., has amassed far more power to control elections—indeed, to control a wide variety of opinions and beliefs—than any company in history has ever had. Google’s search algorithm can easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated, according to experiments I conducted recently with Ronald E. Robertson.”
Epstein continues –

the employees who constantly adjust the search giant’s algorithms are manipulating people every minute of every day. The adjustments they make increasingly influence our thinking—including, it turns out, our voting preferences.”

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