Robert Muchembled has written "Smells: A Cultural History of Odours in Early Modern Times" -
"Until the 1620s, literature and poetry delighted in excreta...
"The smell of excrement and body odours were formative aspects of eroticism and sexuality, for the social elite and the popular classes alike.
"At the same time, medicine explained outbreaks of plague by Satan's poisonous breath corrupting the air.
"In the 18th century when softer, sweeter perfumes, often with floral and fruity scents, came into fashion, reflecting new norms of femininity and a gentler vision of nature."
According to Robert Munchembled -
“"beings learn in early childhood to consider one or the other aspect of the functioning of the body as bad, shameful or dangerous...
"With French civilization in the 16th century ... adults of all social classes show no signs of anal or sexual repression...
"Cleanliness is not an essential value of time, water being deemed dangerous.
"Only a few moralists, following the example of Erasmus, try to begin to repress animality in man.
"It was not until the beginning of the 17th century that the repressive wave rose, in the form of a demonization of the lower body ...."
Jasmine, Frangipani and Rose.
According to a study published in the American Journal of Political Science, we are subconsciously attracted by the smell of people who have the same political views as ourselves.
In other words, if you are a Conservative, you may like the smell of George Bush.